Ask the Expert

Ageism Is Never In Style –

In my short e-guide ‘Embrace Your Older Body Image’, I mention that as we women get older, hormonal changes may present us with excess weight and perhaps a changed body shape.  Other transformations occur such as wrinkly skin, less pert body parts, greying hair and so forth.

BUT, does this mean that due to physical evidence of the ageing process, we have to dress ‘age appropriate’?  I personally think not and I know others do too.  In her book ‘A Guide to Looking and Feeling Fabulous Over Forty’ (publ: 2008), model and style icon Twiggy says “ageing doesn’t mean waving goodbye to style and individuality”.

No woman is invisible

Millennial, Jacynth Bassett, who has always had a passion for fashion, was saddened by her mother’s frustration, whilst shopping, at her ever-lasting love for style constantly being squashed by the range of dowdy, frumpy and unflattering designs now typically targeting her.  She claims it was a constant struggle to find beautiful, quality garments her mother would really love to wear and increasingly felt frustrated that women of a certain age were being made to feel invisible and irrelevant.

Jacynth became determined to do something about it!

Her mission is ‘Ageism is Never in Style’ which dictates the blog and movement Jacynth has founded under the umbrella of her company – the-Bias-Cut-com, which is “for women who know age shouldn’t limit style – offering style tips, inspiration, interviews with dynamic women, and discussion on age-prejudice within the Fashion Industry”.

In addition to the above, curates limited collections featuring unique, styles but timeless, well cut, quality designs by talented UK contemporary labels and designers – online and through corporate events and ‘pop up’ parties, where those attending can relax, mingle and explore ideas about fashion and style over a glass of bubbly and delicious canapés.  At each party, Jacynth offers her expertise and inspiration on broadening ones style horizons.

I recently attended their Christmas Extravaganza and was able to admire the winter collection close up, feel the gorgeous fabrics and even bought myself a dress!  Professional Makeup Artist – Nikola Valestekova was also there giving mini makeovers.

Real women

Recently we have started to see some of the big names in the fashion industry feature well known older celebrities as models int their campaigns, which is really, really great, but what I like about is that, on browsing through the designs on their website, you will see (as above), that the clothing is modelled by women over 40, who are just like you or I, of different shapes, sizes and ethnicity.

These women have little or no prior experience of modelling (including Jacynth’s mother Marilyn, below – who is the inspiration for the business), which surely provides a more realistic interpretation of how a piece of clothing might look on us!

We women want to look good at 40, 50, 60, 70 and beyond don’t we?  We want to discover or refresh our own authentic personal sense of style which reflects who we are at the age we are (most of us don’t want to look like mutton dressed as lamb, nor do we want to look frumpy and dowdy).  We want to embrace and be proud of our age!

Need support or inspiration on your journey?  Visit (links below) and join the community.


Instagram: @the_bias_cutcom



Forum page

Forum group

Hashtag:  #NoWomanIsInvisible

Disclaimer:  This post is not sponsored.

Unhappy at Work – Creating Flow

Following an organisational restructure and knowing that her senior management post was going to be deleted,  Carol Stewart decided to opt for voluntary redundancy. This enabled her to study for an MSc in Coaching Psychology and at the same time pursue her passion in starting up her own coaching business (Abounding Solutions) to help high achieving introverted women excel in their careers and businesses.

Carol had been with her employer since the age of 16.  She was 44 when she left.  Had she stayed, she would have been placed in a role which she feels she may not have necessarily enjoyed and thus, after careful consideration, made the decision to take control of her own career/destiny.  I previously wrote about Carol’s journey which you can read about via the link at the end of this post.

Now, it may be that you are unhappy or plain bored with your work but a change of job/career is just not an option for whatever reasons, nor (unlike in Carol’s situation) is, restructuring with voluntary redundancy on the horizon.

Portrait of tired and stressed senior woman at work

What to do?

I asked Carol, what women who were unhappy or unfulfilled in their work, but not in a position to leave, could do.

She recommends the following:

Creating Flow

  • Look at the source of your unhappiness or un-fulfilment and identify what is within your control to change. For that which is outside your control, look at what you can do to accept that you can’t change it and how you can learn to live with it without letting it have a detrimental effect on you, or comprising who you are.
  • What you can do is learn to love the job you are in by creating flow in what you do. Flow happens when you become so immersed in what you do that it is as if you become oblivious to what is going on around you. The conditions needed for this to happen are, undergoing a challenge that stretches skill and that skills and capacity are sufficient to deal with the challenge.A middle aged woman working on a computer
  • It is about having a high level of challenge and the skills in which to do it. The challenge and skills need to match, otherwise it can become stressful if the challenge is too high and the skills too low, or lead to boredom if the challenge is too low and the skills are high.  Ways to help this happen are, making sure that you have the necessary skills to do your work, setting yourself goals to complete your tasks that challenge you and provide you with feedback as to your progress and maintaining full focus and concentration on the task at hand.

Carol concludes “positive emotions are experienced after a flow moment and if those of you who are unhappy or unfulfilled can experience flow moments, it can help to increase your happiness at work”.

If you are unhappy or unfulfilled with your work, and not in a position to leave your current place of employment, what will you do?  Put up with the way things are, ‘create flow’ or do something else?

Click on this link to read about Carols journey. 

Make-up Maketh the Woman – Jane Mott Beauty

In my early twenties I knew a woman who, I guess at the time would have been  20 or so years older than me.  She had platinum blonde hair which she wore in a backcombed lacquered beehive hairstyle (made me think of  candy floss).  Her lovely eyes were always rimmed with black eyeliner and eyelashes thick with several coats of mascara.  Lipstick, was usually a matte pastel pinky peach shade.  Every time I saw her, I was reminded of my childhood Tressy (or was it Sindy) doll and I used to wonder whether any of her friends had ever told her that she looked like she was stuck in a 1960’s time warp.

Perhaps she was happy with how she looked and didn’t give a toss what anyone else thought, or maybe she would have liked it if someone had been brave enough to let her know she looked dated.  I’ll never know.  What I do know now though, with the ‘wisdom’ of age is that it is very easy to get set in ones ways and be comfortable with the familiar.

Jane Mott Beauty

I would like to introduce you to Jane Mott, who has been in the hair and beauty industry for over 20 years.  She is also an Independent Beauty Consultant with global skincare and cosmetics company Mary Kay.  Jane is really passionate about helping women look their best and provides a wide range of services from skincare consultations and makeup lessons to hairdressing, face to face or where feasible, via Skype.

Jane informs that “as we get older our skin tone as well as hair colour changes so we need to adapt out beauty and makeup regime alongside to compliment these changes”.

Beauty Concept Skin Aging. Anti-aging Procedures, Rejuvenation,

 She says “our skin is constantly regenerating itself but as we get older this process slows down and our skin will start to feel drier and the collagen and elastin fibres that keeps our skin firm also softens and we start to notice the appearance of fine lines, perhaps even worry about getting a double chin?

 Prevention is better than cure but it’s never too late to adopt essential skincare basics – cleanse, exfoliate and moisturiser are the three essential skincare steps”.

Like many women,  Jane likes to add one or two extras to help prevent signs of ageing,  suggesting “a good eye cream,  a beauty serum under our favourite moisturiser or even invest in some of the advanced skincare that uses the latest skin care science to bring you younger looking skin.  In as little as just 12 weeks significant improvements are seen”.  She adds, “at any age having a good skincare regime will get you the best results with your makeup.  Makeup should be used to enhance your best features not just as cover up…though from time to time we all use it to cover up a blemish,  dark circles or the signs of a late night”.

I asked Jane what essential products we should have in our makeup bag.

Various cosmetics coming out of a red bag isolated on white

Jane’s top five essential makeup items for your makeup bag are:-

  • Foundation for flawless perfection, one that matches your skin tone to even it out, blending naturally at the jaw without an obvious line.
  • Eyeliner – applied close to the roots of the top lashes (aim in between the lash roots with short dots or dashes that overlap and use a cotton bud to smudge) as this will make the lash line look thicker and fuller.
  • Mascara – two thin coats are always better than one- if you’ve short or fine lashes start with a lash primer to add dramatic definition.
  • A soft and natural cheek colour – everyone looks healthy with a gently flushed cheek, opt for a shade that is natural on you and brush from the apple of your cheeks back towards your ear.
  • Your favorite lip colour,  be it lipstick,  gloss or a touch of both,  and don’t forget your smile.

If you are in your 40s, 50’s or beyond and want to not only feel but look fabulous, I encourage you to take heed of Jane’s skincare and make up advise.  Also do re-evaluate the contents of your makeup bag, to ensure your made up face is reflective of your age and who you are now, not who you were 10, 15 or 20 years ago!  Need some help with this?  Ask the expert – contact Jane through her website at:  Jane Mott Beauty