Tag Archives: jacynth bassett

Ageism Is Never In Style – the-Bias-Cut.com

In my short e-guide ‘Embrace Your Older Body Image’, I mention that as we women get older, hormonal changes may present us with excess weight and perhaps a changed body shape.  Other transformations occur such as wrinkly skin, less pert body parts, greying hair and so forth.

BUT, does this mean that due to physical evidence of the ageing process, we have to dress ‘age appropriate’?  I personally think not and I know others do too.  In her book ‘A Guide to Looking and Feeling Fabulous Over Forty’ (publ: 2008), model and style icon Twiggy says “ageing doesn’t mean waving goodbye to style and individuality”.

No woman is invisible

Millennial, Jacynth Bassett, who has always had a passion for fashion, was saddened by her mother’s frustration, whilst shopping, at her ever-lasting love for style constantly being squashed by the range of dowdy, frumpy and unflattering designs now typically targeting her.  She claims it was a constant struggle to find beautiful, quality garments her mother would really love to wear and increasingly felt frustrated that women of a certain age were being made to feel invisible and irrelevant.

Jacynth became determined to do something about it!

Her mission is ‘Ageism is Never in Style’ which dictates the blog and movement Jacynth has founded under the umbrella of her company – the-Bias-Cut-com, which is “for women who know age shouldn’t limit style – offering style tips, inspiration, interviews with dynamic women, and discussion on age-prejudice within the Fashion Industry”.

In addition to the above, the-Bias-Cut.com curates limited collections featuring unique, styles but timeless, well cut, quality designs by talented UK contemporary labels and designers – online and through corporate events and ‘pop up’ parties, where those attending can relax, mingle and explore ideas about fashion and style over a glass of bubbly and delicious canapés.  At each party, Jacynth offers her expertise and inspiration on broadening ones style horizons.

I recently attended their Christmas Extravaganza and was able to admire the winter collection close up, feel the gorgeous fabrics and even bought myself a dress!  Professional Makeup Artist – Nikola Valestekova was also there giving mini makeovers.

Real women

Recently we have started to see some of the big names in the fashion industry feature well known older celebrities as models int their campaigns, which is really, really great, but what I like about the-Bias-Cut.com is that, on browsing through the designs on their website, you will see (as above), that the clothing is modelled by women over 40, who are just like you or I, of different shapes, sizes and ethnicity.

These women have little or no prior experience of modelling (including Jacynth’s mother Marilyn, below – who is the inspiration for the business), which surely provides a more realistic interpretation of how a piece of clothing might look on us!

We women want to look good at 40, 50, 60, 70 and beyond don’t we?  We want to discover or refresh our own authentic personal sense of style which reflects who we are at the age we are (most of us don’t want to look like mutton dressed as lamb, nor do we want to look frumpy and dowdy).  We want to embrace and be proud of our age!

Need support or inspiration on your journey?  Visit the-Bias-Cut.com (links below) and join the community.

Facebook

Instagram: @the_bias_cutcom

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YouTube

Forum page

Forum group

Hashtag:  #NoWomanIsInvisible

Disclaimer:  This post is not sponsored.